PMG

Visit Website →

Dallas-based independent creative performance agency offering media, data, and creative services for enterprise brands.

27 case studies

Who Gives A Crap

Data & Analytics, Social Media Ads, TV Advertising

Consumer Goods

201-500 Employees

N/A

Melbourne, Australia

N/A

11% brand awareness lift
54.2 million TikTok video views
609k engagements across U.K. and Australia
£500k in added value secured
12k new TikTok followers

Travelex

SEO, Content Marketing, Data & Analytics

Finance

1K-5K Employees

N/A

London, United Kingdom

N/A

31000 organic clicks in 6 months
3.6 million organic impressions in 6 months
33% YoY traffic growth
21 new articles created

The Container Store

Influencer Marketing, Content Marketing, Programmatic Advertising

Retail

1K-5K Employees

N/A

Coppell, TX

N/A

9.5 billion total video views
3X loyalty enrollment growth on launch day vs daily average
2.3X higher sales than second-biggest day
Pinterest followers grew from 10 million to 13.5 million in 24 hours
250% increase in retargetable audience

SurveyMonkey

Influencer Marketing, Data & Analytics, Social Media Ads

SaaS

1K-5K Employees

N/A

San Mateo, CA

N/A

127 million video views from influencer creative
530 million impressions from Giancarlo Esposito campaign
58% drop in brand CPCs
$1.5 million in savings reallocated
30% week-over-week boost in interest and impressions

Sterling

Data & Analytics

Home & Garden

10K+ Employees

N/A

Kohler, WI

N/A

34% higher cost effectiveness than benchmark
84% video completion rate on skippable placements
63 ad versions created from 7 videos

DryNites

Influencer Marketing, Content Marketing

Consumer Goods

10K+ Employees

N/A

Irving, TX

N/A

3.4% YoY sales volume growth
37.7 million quarterly social impressions
62% CPM reduction
14.7 million TikTok views
Over 80% U.K. market share

Peloton

Data & Analytics

Fitness

1K-5K Employees

N/A

New York, NY

N/A

21% branded search lift during Formula 1 Las Vegas Grand Prix window
5 global markets at launch
110 partners managed in unified dashboard

Orca Security

Content Marketing, Data & Analytics

Cyber Security

201-500 Employees

N/A

Portland, OR

N/A

7.2MM targeted impressions
4.3MM video completions
74% ad recall rate

Nike

Data & Analytics

Footwear

10K+ Employees

N/A

Beaverton, OR

N/A

37% sales lift versus forecast
93% reach in North America
98% reach in EMEA
95% surge in global search interest
106% commerce conversion rate lift

New Scientist

Data & Analytics, Social Media Ads, YouTube Advertising

Publishing

51-200 Employees

N/A

London, United Kingdom

N/A

77% YoY increase in subscriptions
5 million new users reached
59% YouTube in-stream view rate (74% above benchmark)
Doubled newsletter subscriptions
60% growth in brand impressions

SurveyMonkey

Data & Analytics, Content Marketing, Branding

SaaS

1K-5K Employees

N/A

San Mateo, CA

N/A

54% increase in search interest
150% higher CTR than benchmarks (some publishers)
17% brand awareness increase among video viewers
22% revenue growth YoY
Launch plan developed in 6 weeks

McAfee

Data & Analytics, Programmatic Advertising

Cyber Security

1K-5K Employees

N/A

San Jose, CA

N/A

1.8 billion campaign impressions
7.5X daily visitor increase
5% new customer increase YoY
28% premium product transaction share
19% average selling price increase YoY

Lilly Pulitzer

Influencer Marketing, Content Marketing

Fashion

501-1K Employees

N/A

King of Prussia, PA

N/A

70 million total impressions
446,000 social engagements
98% positive social sentiment
9.7% lift in ad recall
42% increase in brand conversation

Jazwares

Influencer Marketing, Social Media Ads, Data & Analytics

Toys & Games

1K-5K Employees

N/A

Sunrise, FL

N/A

3X sales versus initial forecast
867,000 engagements
213 million campaign impressions
2,500-unit Target pre-order sold out
263,000 link clicks

Huggies Pull-Ups

Social Media Ads, Influencer Marketing, Data & Analytics

Consumer Goods

10K+ Employees

N/A

Irving, TX

N/A

41% brand awareness increase
26% year-over-year sales growth
Best Pull-Ups sales performance in 6 years

STARRY

Influencer Marketing, Social Media Ads, Content Marketing

Food & Beverage

10K+ Employees

N/A

Purchase, NY

N/A

250 creator content pieces produced
187.5M+ blended impressions
7.79% TikTok engagement rate
6% awareness uplift among Gen Z vs U.S. general population
5.3% market share captured in year one

Global Citizen

YouTube Advertising

Non Profit

201-500 Employees

N/A

New York, NY

N/A

34,000 incremental sign-ups
220% higher than average signups
1 million+ views on YouTube
55% longer average video view times
2.6x more impressions than other agencies in program

FXTM

Content Marketing

Fintech

501-1K Employees

N/A

London, United Kingdom

N/A

200% lift in brand preference
120% lift in brand familiarity
32% ad recall

Community Fibre

Data & Analytics, Content Marketing

Telecom

501-1K Employees

N/A

London, United Kingdom

N/A

139% increase in postcode lookups
6.3% lift in consideration
84% prompted brand awareness
258% increase in YouTube searches
38% decline in lookup CPA

CKE Restaurants

Data & Analytics

Restaurant

5K-10K Employees

N/A

Franklin, TN

N/A

63% higher net new buyer conversion
2% sustained transaction lift (avg over 11 weeks)
107% increase in loyalty sign-ups
40% above QSR conversion benchmarks

BYD

Data & Analytics, Programmatic Advertising

Automotive

10K+ Employees

N/A

Shenzhen, China

N/A

24% increase in brand recall
88% lift in brand consideration
187% improvement in brand image
159% spike in site traffic
Brand awareness up from 28% to 46% (Carwow survey)

Bring a Trailer

Experiential Marketing, Social Media Ads, Data & Analytics

Ecommerce

51-200 Employees

N/A

San Francisco, CA

N/A

220% lift in "Bring a Trailer" Google searches in Vegas during F1 week
70% lift in new Vegas users to the site
11,226 sessions on the listing
0.13% QR scan rate (vs 0.03-0.05% OOH benchmark)
537,000 people reached on the Strip via paid social

Nike

Data & Analytics, Platform Implementation

Footwear

10K+ Employees

N/A

Beaverton, OR

N/A

200 countries spanned by the system
1,000+ accounts across regions supported
70 dashboards powered by Alli
~200 platforms data ingestion capability
35X revenue increase for one product after budget reallocation

Best Western

Content Marketing, Data & Analytics

Hotel

10K+ Employees

N/A

Phoenix, AZ

N/A

84% brand recall
16% increase in platform revenue
10.3% growth in brand search demand (April YoY)
95.3% audio completion rate (Spotify)
7% reduction in spend alongside revenue increase