OpenServed

Irving, Texas company providing digital publishing for trade associations and digital marketing, advertising and content services for B2B companies.

28 case studies

PPC
HVAC
1K-5K Employees
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Markham, Canada
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  • 150% ROI of the annual budget within 1 month
  • B2B new business revenue more than doubled YoY
  • Paid search spend up 3,000% over three years
  • Outperforms industry benchmarks by nearly 2x
PPC, Local SEO
Construction
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Tucker, GA
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  • Revenue +12% YoY (Jan 2025-2026) and +16% YoY (Feb 2025-2026)
  • Seven-year partnership; hired an in-house marketer in 2026
  • New buyer types found the company through web search
Social Media Ads
Travel
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Atlantic City, NJ
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  • Followers +140% year to date
  • Engagement above industry average among sports event planners
  • Three-month LinkedIn campaign extended by 12 months
PPC, Social Media Ads
Entertainment
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Seattle, WA
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  • 98% of annual revenue target achieved by June
  • Programmatic engagement about 2x industry standard
  • LinkedIn CTR 3-4x industry standards
PPC
Government
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Tomball, TX
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  • Nearly $500M in capital investment since 2011
  • 5,000+ jobs created
  • Website activity signals when companies are likely to reach out
PPC
Home Goods
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Vancouver, Canada
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  • Click-through rate +440%
  • Cost per lead -74%
  • Conversions +60%
PPC, SEO, Content Marketing
Food & Beverage
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  • New website visitors +47%
  • Website traffic +35% and returning visitors +22%
  • Higher rankings for industry keywords and presence in AI-powered search
SEO, Content Marketing
Manufacturing
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  • Organic sessions +69.5%
  • Sessions +38.7%, users +40.3% and engaged sessions +41.9%
  • 100+ new targeted keywords
Lead Generation, Content Marketing
Flooring
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  • Annual sales from about $350,000 to a best year of $1.2M
  • Over a decade of association advertising
  • Next goal: $2M
Email Marketing, Lead Generation
Food & Beverage
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  • Non-dues revenue +250%
  • 85,000 newsletter subscribers with a 25% open rate and 15% CTR (vs. 6% industry average)
  • 300 active advertisers
PPC, Social Media Ads, SEO
Education
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  • Leads +470% in nine months
  • Website traffic +195%
  • 87 direct phone calls from paid search at a 3.73% CTR
Email Marketing, Lead Generation
Real Estate
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  • Non-dues revenue +350% YoY
  • 40+ active advertisers across retargeting, web and email
  • Newsletter open rate 75% (3x industry average) and 21% click rate
PPC
Education
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  • Spring enrollment +12% YoY (Spring 2025 to 2026)
  • One of the highest spring headcounts in its history
  • Programmatic gave the first clear attribution between campaigns and engagement
Email Marketing, Lead Generation
Healthcare
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N/A
N/A
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  • Revenue +32% and conference attendance +15%
  • Booked revenue +34% in one year
  • 50% of advertisers sourced by Multiview since 2019
  • E-news brief open rate +17%
SEO
Manufacturing
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  • New website visitors +44% within three months
  • Page views +41% and engaged sessions +6.4%
  • Top 5 rankings for 13 target keywords; one keyword from #99 to #1
Email Marketing, Lead Generation
Healthcare
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  • E-newsletter ranks among the top three member benefits
  • Open rates above 50% every year
  • Steady non-dues revenue from advertising
PPC
Industrial
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  • 167,000 impressions to a targeted railway audience in 30 days
  • 446 website visits at a 0.42% CTR
  • 11 requests for quotes
SEO, Content Marketing
Food & Beverage
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  • 20 new customer accounts from 278 leads
  • Sessions +145%
  • 188 new B2B keywords ranking
Lead Generation, PPC
Manufacturing
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  • Lead growth +48% YoY
  • 250% ROAS on Amazon marketplace advertising
  • 3x increase in AI summary mentions
  • Revenue +3-4% YoY
PPC, Lead Generation
Aerospace
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Washington, DC
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  • Retargeting demand exceeded the available supply of impressions
  • Strong advertiser renewals for the program
Web Design, Lead Generation
Industrial
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  • $1M+ in revenue within the first six months of operation
  • Website plus AI-powered call screening to streamline leads
Email Marketing, Lead Generation
Healthcare
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  • Retargeting revenue +240% from year one to year two
  • Newsletter open rate 49% and 10% click rate (about 2x industry average)
PPC, SEO
Supplements
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  • Users from 1,213 to 2,600+ per month (+110%)
  • 98% of campaign visitors were new users
Content Marketing, Email Marketing
Professional Services
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  • Partnership since 2006 spanning a buyers guide and digital channels
  • Frees internal staff from technology and publishing workload