Matchbox Design Group
Visit Website →St. Louis agency offering branding, design, website development, UI/UX, SEO, content strategy and print marketing.
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36 case studies
Midwest BankCentre (Website Rebuild) Client-verified
- Responsive, accessible design with personalized user journeys
- New CMS structure that can grow with new sections and pages
- Client: delivered on time and on budget
- 28 separate sites merged into one
- WordPress multisite with a global menu system
- Multi-tier mega menu for deep navigation
- Restructured navigation and page hierarchy
- Dedicated landing pages for commercial services: snow removal, land clearing, tree inventory management
- Full content migration to a new site
- Rebuilt site with improved navigation and clear calls to action
- CMS that makes content updates seamless
- Improved on-site SEO
- Focus keywords on page 1 of Google: 28.4% to 88.5% in 2023
- Organic users +718.99% YoY
- Form completions +616% YoY (25 to 179)
- Car accident pillar page impressions: 290,876 to 1,530,879
- Focus keywords on page 1 of Google: 53% to 97%
- Organic clicks 7.67K to 18.8K
- Organic impressions 877K to 2.63M
- Organic users +64%
- Site health 74% to 100% (client since 2017)
- Impressions +1,030% (6.6M to 74.8M), 2023 vs. 2022
- Average CPC -77% ($1.30 to $0.29)
- Clicks +694% (50,407 to 400,621)
- Paid users +146% and sessions +145%
- SEO engagement that evolved into a full site rebuild
- Reorganized site map and merged product categories
- Refreshed design replacing a decade-old site
- Optimized eCommerce site for a pellet grill manufacturer
- Sensory-driven copy and photography
- Customers can contact the company directly online
- Donation pick-up requests +536% on average
- 37% more donors giving 48% more online since launch
- Donation form split into step-by-step flow
- New site built to support expansion into new markets
- Recipe pages restructured so they can be indexed
- Schema markup built in during development
- Site mapping and WordPress rebuild
- Resources and key deadlines reorganized for educators
- CMS the team can manage more easily
- Service-first information architecture for fleet managers and dispatchers
- Faster paths to contact and quote requests
- Content migration to a modern site
- Custom WordPress platform for a plant tissue analysis program
- Dynamic crop report system on a scalable database
- Improved usability and security
- Campaign concept, positioning and messaging framework
- Visual system and custom typography for use across departments and channels
- Organic new users +96% YoY
- Organic sessions +84% YoY
- Tracked keywords on page 1: 30.6% to 41%
- Organic clicks 1.74K to 2.22K and impressions 420K to 497K (6 months vs. prior 6)
- New site map, WordPress build and content migration
- Reworked brand voice and messaging
- New landing pages for products, industries and case studies
- Loan application CTAs added under headlines and in the navigation
- Randomized loan officer ordering for first-time visitors
- Responsive design fixing mobile issues
- Rebuilt on the Kindling WordPress theme with a WooCommerce store
- Streamlined backend for products, stories and events
- Branded map and directional signs for a multi-field sports park
- Wayfinding system for fields, parking, concessions and restrooms
- New websites for the St. Louis Biz Dash and Musial Awards events
- Past winners section plus donation and nomination forms
- Modernized, playful site for events, activities and park features
- CMS that makes updates easier
- New logo, color palette, typography and image styles
- Brand exploration built on competitor analysis and multiple design directions
- New CMS built so SEO and content updates ship faster
- Website rebuilt for an automation systems integrator