Bottom-up funnel approach for lead capture and customer engagement.

12 case studies

YMCA of Greensboro (Google Ad Grants) Client-verified

PPC

Non Profit

201-500 Employees

N/A

Greensboro, NC

N/A

• Monthly ad spend scaled from under $2,500 to the full $10,000 grant
• 25 active campaigns running at once
• 1,610 clicks per month
• $5,045 average monthly revenue from ad-driven program signups

Zagar

PPC, SEO

Industrial

11-50 Employees

N/A

Euclid, OH

N/A

• 600+ total leads over 3 years
• Peak of 35 leads per month from SEO and PPC combined
• 20+ leads in the first month

SPEVCO

PPC, Marketing Automation

Automotive

51-200 Employees

N/A

Pfafftown, NC

N/A

• 30% increase in total lead conversions
• 25% of website visitors returned via remarketing
• 3-5 new sales-qualified leads per month
• Average cost per click under $0.40

Greensboro Sports Performance

Content Marketing, Social Media Ads

Healthcare

11-50 Employees

N/A

Greensboro, NC

N/A

• 35% increase in social media engagement
• 22% higher click-through rates on ads with custom photos
• 18% more conversions on landing pages with real imagery

Michigan Electric Cooperative Association

PPC, Email Marketing

Energy

11-50 Employees

N/A

Lansing, MI

N/A

• 200+ solar program signups in the first 3 months
• $120,000 in estimated value from new panel enrollments
• 2,300% return on investment on under $5,000 total cost

North Carolina's Electric Cooperatives

Social Media Ads, Programmatic Advertising

Energy

51-200 Employees

N/A

Raleigh, NC

N/A

• 34.3M ad impressions
• 2.72% CTR on social media ads
• 31% engagement rate from streaming video traffic
• 30% engagement rate from display ad visitors

The Brooks Group

PPC, Content Marketing

Consulting

51-200 Employees

N/A

Greensboro, NC

N/A

• $1,204,920 in total opportunity value created
• 83 sales-qualified leads in 9 months
• 55% reduction in cost per acquisition
• Cost per lead fell from $1,359 in Q1 to $606 in Q3

YMCA of Greensboro (Regional Ads)

Social Media Ads, PPC

Non Profit

201-500 Employees

N/A

Greensboro, NC

N/A

• 136,000+ people reached via social ads
• 10,000+ website visits from Facebook and Instagram
• 3,500+ goal completions (program signups and membership activity)

Flywheel + NewVentures

Web Design

Consulting

11-50 Employees

N/A

Winston-Salem, NC

N/A

• Time on site increased from under 2 minutes to over 7 minutes
• Bounce rates dropped across both locations

IDE (Industrial Drilling Equipment)

SEO, Web Design

Industrial

11-50 Employees

N/A

Rural Hall, NC

N/A

• Thousands of new organic visitors within two months of launch
• Nearly a dozen qualified inbound leads with no paid efforts

GRETA (Guilford Recreational Tennis)

Branding, Content Marketing

Non Profit

1-10 Employees

N/A

Greensboro, NC

N/A

• 15% increase in league participation
• Expanded into the Guilford County school system and High Point Parks and Recreation

SME (Experiential Marketing Exhibits)

Web Design

Manufacturing

11-50 Employees

N/A

Winston-Salem, NC

N/A

• 200% increase in monthly site traffic
• 24 new projects uploaded in the first few months