YMCA of Greensboro (Google Ad Grants)

• Monthly ad spend scaled from under $2,500 to the full $10,000 grant
• 25 active campaigns running at once
• 1,610 clicks per month
• $5,045 average monthly revenue from ad-driven program signups

Problem

The YMCA of Greensboro and its eight branches had a strong local reputation but struggled with online visibility. New leads came mostly from word of mouth, direct traffic or social media, with none from paid search, and the Google Ad Grants application and compliance were complex.

Solution

Fungi secured Google Ad Grants approval for the YMCA's 501(c)(3) status, set up compliance tracking, and launched 10+ branded and non-branded campaigns (65 created in total) with localized and Spanish-language targeting, then monitored and optimized for conversion terms. Spend scaled from under $2,500 to the full $10,000 monthly grant.