Dark Horse

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Digital marketing agency in Altrincham, England, offering pay-per-click advertising, SEO and social media marketing including influencer campaigns.

26 case studies

WildBounds

PPC

Sporting Goods

11-50 Employees

N/A

Bristol, United Kingdom

N/A

805% increase in revenue year on year
76% increase in ROAS year on year
536% increase in transactional volume

UK Clinical Pharmacy Association (UKCPA)

SEO, GEO

Non Profit

1-10 Employees

N/A

Leicester, United Kingdom

N/A

40% increase in organic clicks
400% increase in search impressions
400% increase in ChatGPT mentions

Rhino Safety

SEO

Professional Services

11-50 Employees

N/A

Sandbach, United Kingdom

N/A

156% increase in organic sessions
159% increase in new organic users
97% growth in keywords
Domain rating up from 22 to 26 in just over 6 months

New Care

SEO, Content Marketing

Senior Care

501-1K Employees

N/A

Altrincham, United Kingdom

N/A

85% growth in keywords
24% increase in new organic users
Domain rating up from 18 to 28

Luxe Collective

SEO, PPC

Fashion

11-50 Employees

N/A

Liverpool, United Kingdom

N/A

588% increase in impressions year on year
247% uplift in non-brand sessions
46.6% increase in organic revenue
Keywords grown from 1,800 to 4,693 in 6 months
ROAS up from 2.35 to 12.78 in month one

JADAK

PPC, SEO

Technology

51-200 Employees

N/A

North Syracuse, NY

N/A

93% growth in keyword rankings in the top ten positions
76% increase in non-branded impressions
19% increase in organic conversions
19% increase in organic sessions
22% growth in overall keyword profile year on year

Gaugemaster

PPC

Retail

11-50 Employees

N/A

Arundel, United Kingdom

N/A

70.2% increase in revenue year on year
94.7% increase in clicks and 85% increase in impressions
53.2% increase in conversions
ROAS of 5.7x in the first months, 7.8x by January

Function 18

PPC

Fashion

11-50 Employees

N/A

Clayton-le-Dale, United Kingdom

N/A

699% increase in revenue in December 2020 versus 2019
307% increase in revenue from 2019 to 2020 despite Covid-19
21% additional incremental revenue from the DSA campaign

Element Games

PPC

Retail

11-50 Employees

N/A

Northwich, United Kingdom

N/A

63% increase in ROAS year on year
25% decrease in ad spend year on year
PPC contributes a third of monthly site revenue

Christmas Tree World

Social Media Ads

Home & Garden

1-10 Employees

N/A

Wigan, United Kingdom

N/A

55% increase in attributed revenue
27% year on year decrease in CPA
57% uplift in ROAS year on year

Celtic SMR

PPC

Healthcare

11-50 Employees

N/A

Johnston, United Kingdom

N/A

77% increase in conversions year on year
21% increase in conversion rate
62% reduction in cost per acquisition
25% of leads converting into sales as of 2026

Buffalo 7

SEO

Design

11-50 Employees

N/A

Manchester, United Kingdom

N/A

226 backlinks generated through digital PR
Backlinks on DA 70+ sites
Followed links on Metro, TechRadar, Yahoo, Gizmodo, CNET and SEMrush

British Forces Broadcasting Service (BFBS)

Social Media Ads

Non Profit

201-500 Employees

N/A

Chalfont St Peter, United Kingdom

N/A

Just under 1,400 registrations, about 40% above the 1,000 target
3.37% conversion rate from 9M impressions
£28.05 combined cost per acquisition across Meta and TikTok
Target beaten using only 50% of the budget

Avenue 85

PPC

Fashion

11-50 Employees

N/A

New Mills, United Kingdom

N/A

11,824% increase in conversions
16,056% increase in revenue
6.2x ROAS achieved at a 15% cost of sale
Monthly PPC revenue up from £2K to £89K

Rise Fibre

Social Media Ads

Telecom

N/A

Altrincham, United Kingdom

N/A

£98 CPA achieved against a £120 target
92% increase in purchases
35% drop in cost per postcode check

Playforever

PPC

Consumer Goods

1-10 Employees

N/A

77.63% increase in conversions
106.96% increase in revenue
5x ROAS achieved
Clicks up 67.86% and impressions up 48.76% in two weeks

Netball UK

PPC

Sporting Goods

N/A

Oldham, United Kingdom

N/A

ROAS up 11.8% to 15.42x
27.2% increase in clicks
20.9% drop in cost per click
12.5% increase in PPC revenue

Globis Europe

SEO

Education

1-10 Employees

N/A

813% increase in organic conversions
391% increase in organic sessions
43% increase in non-brand clicks
30% increase in non-brand impressions

Electric Ride on Cars

Social Media Ads, PPC

Consumer Goods

N/A

Bolton, United Kingdom

N/A

21x increase in revenue
ROAS up from 0.94 to 8.81
CPA down from £199.07 to £18.54 (91% year on year)
PPC ROAS of 20.27x, with PPC at 60% of site revenue

Twin Group

PPC

Education

201-500 Employees

N/A

London, United Kingdom

N/A

68% decrease in cost per conversion
Cost per conversion cut from £50 to £16 by August 2023

Steamforged Games

PPC

Entertainment

11-50 Employees

N/A

Salford, United Kingdom

N/A

368% increase in revenue from 2024 to 2025
33% increase in ROAS over 1 year

Nomad Eyewear

PPC

Fashion

1-10 Employees

N/A

London, United Kingdom

N/A

£17k revenue and 8x ROAS from £2k spend in the first full month
157% increase in revenue

Fresh Start Waste Services

PPC

Environmental Services

51-200 Employees

N/A

Manchester, United Kingdom

N/A

35% increase in conversion rate
13% decrease in cost per acquisition

Cheshire Cheese Company

Social Media Ads

Food & Beverage

11-50 Employees

N/A

Nantwich, United Kingdom

N/A

109.5% increase in revenue year on year (October and November)
62.8% increase in clickthrough rate