OpenServed

Philadelphia B2B digital marketing firm offering web design and development, SEO, PPC, social media, branding and strategic consulting.

1 Client-verified badge

28 case studies

CTDI Client-verified
Web Design, SEO, Content Marketing
Technology
10K+ Employees
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West Chester, PA
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  • Redesigned website on modern web technologies
  • Streamlined navigation and faster page loads
  • Updated digital branding
  • Content calendar and social content highlighting culture
Web Design, SEO, Content Marketing
Manufacturing
51-200 Employees
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Hunt Valley, MD
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  • Website redesigned for clarity, speed and lead generation
  • Mobile-first architecture with product filtering
  • Schema and structured data for AI-search (AEO) readiness
  • Content rewritten for clarity, authority and conversion
Branding, Web Design, Content Marketing
Manufacturing
51-200 Employees
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Bucks County, PA
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  • Complete brand refresh with new style guide
  • Redesigned website with improved navigation
  • LinkedIn content for a B2B audience
  • Reputation campaigns to gain customer and employee reviews
Web Development, PPC, SEO
Manufacturing
51-200 Employees
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Broomall, PA
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  • Website redesigned with a WooCommerce e-commerce store migrated in
  • Google Ads and Shopping campaigns launched from zero
  • Brand guidelines and refresh
  • Ongoing SEO and performance monitoring
Content Marketing, Lead Generation
Food & Beverage
10K+ Employees
N/A
Minnetonka, MN
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  • Interactive product spotlight promoted to Prepared Foods and Beverage Industry readers
  • Higher website engagement
  • More high-quality leads and analytics for next campaigns
Web Design, Web Development, Content Marketing
Professional Services
1K-5K Employees
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Brentwood, TN
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  • Custom WordPress theme for multiple sites under the Vaco brand
  • New corporate site serving both businesses and job seekers
  • HubSpot CRM integration
  • Audience personas and content calendar
Web Design, SEO, Content Marketing
HVAC
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New York, NY
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  • New WordPress website with an easy-to-use back end
  • Monthly SEO edits based on data
  • B2B social media strategy showcasing new projects
  • Regular metrics reviews with the client
Web Design, SEO, PPC
Food & Beverage
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Sonoma County, CA
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  • Website redesigned after five years and launched November 2022
  • SEO-optimized content and accessibility improvements
  • Destini store locator installed
  • Client team can update the site without a developer
Content Marketing, SEO, Email Marketing
Manufacturing
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  • 4 core buyer personas defined
  • 1 unified brand framework
  • 1 email onboarding system
  • 100% channel alignment
Content Marketing, Lead Generation
Construction Technology
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  • Nearly 900 qualified leads from a co-branded eBook
  • eBook sent to the Engineering News-Record subscriber list
  • Repositioned from legal tech to a field-focused construction tool
Branding, Web Design, Web Development
Construction
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  • 4-week turnaround from website kickoff to launch
  • 8 brand application templates provided
  • 6 custom webpage templates with expert copywriting
  • 100% accessibility compliance in brand and site at launch
Content Marketing, Lead Generation
Non Profit
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  • Print magazine turned into an interactive web publication
  • January 2025 edition sent to ACHR NEWS and Engineered Systems subscribers
  • Qualified leads generated through eblast campaigns
  • Attracts advertisers with lead-generating placements
Branding, Web Design, Content Marketing
Consulting
N/A
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  • New logo and visual identity
  • Custom website highlighting thought leadership
  • Optimized content written for the target audience
  • Easy-to-update back end with no extra maintenance cost
Web Design, Web Development, Branding
Non Profit
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  • Templates built and 300+ pages of resources imported
  • Custom CMS with course dates, costs and background information
  • Megamenu and custom sidebar navigation
  • Brand redesign with a streamlined palette and typography
Lead Generation, Email Marketing, Web Design
Professional Services
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  • Comprehensive discovery and marketing plan with roadmap
  • CRM data, workflows and reporting cleaned up
  • Automated nurture workflows built on existing content
  • Website architecture updated for the right audiences
Web Design, Web Development
Construction
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N/A
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  • Website replatformed onto HubSpot CMS Hub
  • Marketing team can edit pages without a developer
  • Accessibility and SEO best practices built in
  • Training and support provided
Content Marketing, Lead Generation
EV Charging
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  • Custom digital eBook for EV decision-makers
  • Promoted to Engineering News-Record readers by email and on enr.com
  • Brand exposure and qualified leads
PPC, SEO
Manufacturing
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  • Paid ad campaigns built around target audiences
  • Meta data and heading tags optimized
  • HubSpot templates built with training and support
Content Marketing, Lead Generation
Non Profit
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  • Magazine revived in 2023 after a hiatus since 2020
  • Custom eMagazine experience
  • Delivered to The NEWS and Engineered Systems audiences plus the member list
  • Analytics data and qualified leads from issue deployment
Web Design, Email Marketing, Content Marketing
Restaurant
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  • Instagram followers +652%
  • Average site visitors +35%
  • 47% email open rate
  • Website redesign with monthly WCAG AA compliance monitoring
PPC, SEO, CRO
Real Estate
N/A
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  • 1.36% higher conversion rate
  • 7+ years of digital marketing partnership
  • Monthly Google Ads strategy, management and insights
  • Heatmapping and technical UX/SEO audits
Content Marketing, Email Marketing
Technology
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  • Buyer personas and content roadmap
  • Blogs and case studies for specific audiences
  • Consistent social media cadence
  • Email nurture campaigns built in the CRM
Web Design, Web Development
Media & Broadcasting
N/A
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  • Custom build incorporating the daily newsletter
  • Handles a daily poll with 10,000+ visitors
  • Launched October 5, 2022
  • New online merch shop and ad revenue opportunities
Web Design, SEO, Content Marketing
Logistics
N/A
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  • Site traffic +34% in the first month after launch
  • Sessions +34%
  • Session duration +70%
  • Custom spec-sheet PDF builder in the back end