Pictet Group
Results
Client-verified- +25% average order value
- Project extended to Pictet's standalone Japanese website
- Pictet staff trained to optimize the site in-house with no added headcount
Industry
Finance
Employees
5K-10K
Location
Geneva, Switzerland
Services
Content Marketing
Duration
N/A
Budget
N/A
Problem
Pictet Group, a Swiss private bank, wanted to personalize its global website by identifying and classifying its online audience while keeping to strict anonymity rules: no web user information could be shared with third-party developers. Goals were faster navigation, more client transactions and better usability.
Solution
Valtech built a bespoke solution on Pictet's own servers that anonymizes all data before it reaches developers. It created new KPIs for engagement and prospection, ran A/B testing and personalization, and trained Pictet's existing staff and data teams to optimize the site in-house without extra headcount.