Rackspace
Results
Client-verified- 55% increase in MQLs
- 84% increase in average revenue per user
- 300% increase in process automation
Industry
Technology
Employees
5K-10K
Location
San Antonio, TX
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
“The shift to SFMC and optimized data management has completely transformed our marketing efficiency, enabling us to scale campaigns and improve ROI faster.”
Problem
Rackspace needed to modernise its marketing technology by migrating from Marketo to Salesforce Marketing Cloud to improve integration, analytics and campaign flexibility. Its existing systems lacked real-time data accuracy, security and advanced reporting, limiting marketing's ability to show revenue impact.
Solution
The Pedowitz Group migrated Rackspace from Marketo to Salesforce Marketing Cloud, ensuring system integration, data security and enhanced segmentation, and built a unified lead management framework with advanced reporting and automation that lets the team handle 300+ complex marketing requests a year.