Kansas State University Olathe
Results
Client-verified- 1,360 course registrations
- $330K total course revenue
- Email open rate from 11% to 13.39%
Industry
Education
Employees
1K-5K
Location
Manhattan, KS
Services
Email Marketing
Duration
N/A
Budget
N/A
“We had not previously had a solution like HubSpot available for tracking our key contacts and marketing offerings. While we understood how it could help us, our small team didn't have the capability or knowledge to configure and implement it in a successful and efficient way. We needed a team to guide us through the process. - Christine Splichal, Director of Marketing & Communications, K-State Olathe”
Problem
Kansas State University Olathe was growing professional development (non-credit) programs but, as a for-credit university, lacked best practices to market them. It managed events across Constant Contact, custom landing pages and Qualtrics, had never used a CRM, and its small team couldn't configure HubSpot alone.
Solution
SmartBug provided white-glove onboarding and HubSpot Marketing Hub automation within 2-3 months: branded email and landing page templates, properties, lists and forms, and unique event campaigns each driven by nine workflows with real-time tracking, managing all non-credit courses in one place.