Klipsch

• 42% Higher Conversion Rate
• 20% Growth in Followers 18-44
• 9.7M Impressions

Problem

Klipsch wanted to attract a younger audience to its legacy audio brand. The campaign centered on nostalgia for X-Men comics, 1990s television and the iconic X-Men theme song, to show how a premium speaker improves the Marvel viewing experience. It also needed to lift return on ad spend and drive sales of the limited-edition X-Men '97 Flexus Core 200 Sound Bar.

Solution

Wpromote built a full-funnel campaign around a "show, don't tell" idea that used the iconic sounds of the X-Men universe to demonstrate Klipsch's audio quality. It paired bold, vibrant visuals with comic-book-style typography. It ran continuous test-and-learn media across sweepstakes, social and Snapchat, with creative optimized to reach both Marvel loyalists and existing customers as well as new, younger demographics.