Copenhagen Airports
Results
Client-verified- $7.3M saved on customer service
- $5.9M revenue growth, +34% on shop.cph.dk in 2015
- +200% average order value when combining offline and online shopping
- Won two Danish Digital Awards 2016
Industry
Transportation
Employees
1K-5K
Location
Copenhagen, Denmark
Services
Content Marketing, Web Design
Duration
N/A
Budget
N/A
Problem
Copenhagen Airports, aiming to grow from roughly 30 million to 40 million passengers a year, wanted to improve passenger experience by knowing its customers better. Its digital touchpoints (website, loyalty program, parking site, app) were not integrated, so shopping and journeys were not personalized.
Solution
Valtech previously integrated online and offline tax-free shopping, and then designed a personalized omni-channel customer journey that maps every touchpoint between traveller and airport. Integrating CPH.dk, the loyalty program, parking site and app on Optimizely and inriver increased engagement time and sales opportunities.