D'Addario
Results
Client-verified- +139% B2C revenue
- +275% revenue from custom products
- 65% of 2018 revenue came through the B2B portal
- Platform handles 5,000+ SKUs with real-time inventory and personalized pricing
Industry
Manufacturing
Employees
1K-5K
Location
Farmingdale, NY
Services
Web Design, Web Development
Duration
N/A
Budget
N/A
“We were impressed with the team, the facilities, the fact that it's not a small company, but it's not too big, so it's kind of a perfect size where we think you have the capabilities and the resources to have a broad background and experience, but yet have a personal touch and good project management locally. - Jim D'Addario, CEO, D'Addario”
Problem
D'Addario, a family-owned maker of musical instrument strings, wasn't getting the results it needed from its e-commerce platform. It wanted to modernize its B2B site, its main revenue driver, and relieve a legacy site that depended on the technology team for every update, while also upgrading B2C.
Solution
Valtech worked with D'Addario's experience partner and teams to build a flexible Optimizely ecosystem handling more than 5,000 SKUs, near-real-time inventory, personalized pricing, automated customer onboarding and immediate order dispatch. It added B2C offerings and custom products.