StoneX
Results
Client-verified- Thousands of pages redirected in a WordPress to HubSpot migration without losing search authority
Industry
Finance
Employees
1K-5K
Location
New York, NY
Services
SEO, Web Development
Duration
N/A
Budget
N/A
“I anticipated a significant drop in organic traffic for a while, but our main goal was to preserve as much of it as possible ... We not only achieved that but exceeded my expectations. Some pages maintained their traffic seamlessly and even saw an increase after the move. - Adam Nicholson, Executive Director, Business Development Strategy, StoneX”
Problem
After StoneX acquired Global Asset Advisors (Daniels Trading), its websites had to be redesigned and redirected to match the StoneX brand. Many pages had high traffic and search authority, so the challenge was migrating thousands of pages without hurting traffic or rankings, on a limited budget.
Solution
SmartBug recommended redirects over a simple re-skin, stretched the timeline to protect quality, and ran a full SEO audit, categorized content into topic clusters, built custom HubSpot templates and migrated about 5,000 pages from WordPress to HubSpot in six months, then resubmitted the sitemap to Google Search Console.