F5
Results
Client-verified- 4X increase in MQLs
- 62% increase in website visits
- 75% increase in form submits
- 130 processes streamlined
Industry
Technology
Employees
5K-10K
Location
Seattle, WA
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
“Our marketing transformation has completely reshaped how we engage customers and drive revenue. We’ve moved from a fragmented operation to a streamlined, high-impact marketing function.”
Problem
F5's rapid growth and multiple acquisitions left it with fragmented marketing systems, inefficiencies and inconsistent processes. Its marketing team operated as a cost center and struggled to align with sales initiatives and customer needs.
Solution
The Pedowitz Group integrated F5's marketing systems, enhanced customer data insights and aligned marketing with sales, streamlining 130+ disconnected processes into a unified, agile framework under a customer-first marketing strategy.