Laborem Edge: Digital Marketing Agency
Coastal Contracting
Results
Client-verified- 165% more leads than expected
- 21% lower cost per lead than predicted
- 20% lead conversion rate, 6x the 3.37% industry average
- Over 2.5x as many new customers at a 23% close rate
Industry
Home Services
Employees
N/A
Location
Richmond, VA
Services
PPC, SEO
Duration
N/A
Budget
N/A
“The quality of leads we received since working with LE Digital Marketing has definitely improved. LE Digital Marketing seems to be using the right targeting and phrasing to find us leads that are much less flaky or just price shopping.”
Problem
Coastal Contracting, a home contracting company, wanted to increase the volume of large home repair and renovation work, such as kitchen remodels and major roof repairs, which homeowners research carefully before buying.
Solution
Laborem Edge focused the client's marketing investment on online search rather than social media, to reach homeowners already shopping for contracting services, using search pay-per-click advertising and SEO to increase website traffic, leads and revenue.