Ipswitch
Results
Client-verified- 1000% growth in MQL pipeline conversion
- 62% growth in MQLs
- 85% less troubleshooting time
Industry
Technology
Employees
201-500
Location
Lexington, MA
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
“The Pedowitz Group provided the strategic expertise we needed to optimize our lead management and marketing automation. Their ability to align sales and marketing, streamline our MarTech stack, and improve data-driven decision-making has transformed our operations.”
Problem
Ipswitch was missing lead and revenue targets because of poor lead management and inefficient marketing automation. Its MarTech stack was redundant, with multiple instances of Salesforce and Marketo and less than 50% of their capabilities used, and outdated back-end integrations caused downtime, errors and poor reporting.
Solution
The Pedowitz Group designed an integrated lead management system that aligned sales and marketing processes and optimised the MarTech stack by eliminating redundant instances, so Ipswitch could streamline lead management and make better use of its marketing automation.