Liquid I.V.
Results
- 48% of ad-attributed purchases were new-to-brand (vs. 44% goal)
- 2.2% lift in brand awareness
- 1.6x more likely to perform branded searches after exposure
- 1.6% lift in brand favorability
- 1.4x more likely to visit product detail page vs. unexposed
Industry
Food & Beverage
Employees
201-500
Location
El Segundo, CA
Services
Amazon Marketing, Retail Media, Programmatic Advertising
Duration
N/A
Budget
N/A