TraceLink
Results
Client-verified- $20M revenue impact
- Go-to-market accelerated by 6 months
- 100% continuity during the transition
Industry
Technology
Employees
1K-5K
Location
Wilmington, MA
Services
Lead Generation
Duration
N/A
Budget
N/A
“Building a world-class marketing operations function requires more than process changes—it demands the right strategy, structure, and expertise. The Pedowitz Group helped us create a scalable system that not only streamlined our operations but also accelerated execution and drove measurable business impact.”
Problem
TraceLink, a pharmaceutical supply-chain tracking company, needed a Marketing Ops Center of Excellence to streamline project intake and execution. Its existing processes lacked a structured system for managing marketing operations, causing inefficiencies in planning, reporting and execution.
Solution
The Pedowitz Group assessed, documented and redesigned TraceLink's marketing operations and worked with its marketing and operations teams to implement a global ticketing system for project intake and execution onshore and offshore, centralising requests, streamlining approvals and ensuring accountability.