The Aurora Lights
Results
Client-verified- Peak ROAS of 18.3x; average ROAS of 11x, up from 1.2x
- Close rate up from 30% to 50%
- Cost per lead down 50%
- Three months of profit exceeded the prior year with another agency
Industry
Home Services
Employees
N/A
Location
N/A
Services
PPC, Social Media Ads
Duration
N/A
Budget
N/A
“We've loved working with Gradari on both Google and Facebook. They've set up offline conversions so we're able to start optimizing for leads that progress into business, and not just anyone willing to fill out a form.”
Problem
The Aurora Lights, a Texas permanent lighting company, had one month of cash flow left. Prior agencies had burned trust with long contracts and rotating reps, and its campaigns optimised for the wrong leads because no CRM data was connected to the ad platforms.
Solution
Gradari integrated Google Ads and Meta Ads with the company's CRM (Jobber), tracking leads through to approved quotes, identified which campaigns produced closed revenue rather than cheap leads, then cut the cheap-but-worthless campaigns and shifted budget to the segments driving real revenue.