OpenServed

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Melbourne digital marketing agency offering SEO, Google Ads and paid social media advertising, with an Auckland location.

1 Client-verified badge

20 case studies

Peter Sheppard Client-verified
SEO, PPC, Social Media Ads
Footwear
N/A
N/A
Melbourne, Australia
N/A
  • +142% organic revenue
  • +426% Google Ads revenue
  • +95% Facebook and Instagram Ads revenue
  • +6,162 ranking improvements across tracked keywords
Good Marks Tattoo
Local SEO, SEO
Beauty
1-10 Employees
N/A
West Melbourne, Australia
N/A
  • +211% organic sessions
  • +182% organic conversions
  • +3,282 ranking improvements across tracked keywords
Infotrust
SEO
Cyber Security
201-500 Employees
N/A
Sydney, Australia
N/A
  • +111% organic sessions
  • +436% organic key events
  • +1,601 ranking improvements across tracked keywords
Festool
PPC
Manufacturing
1K-5K Employees
N/A
Wendlingen, Germany
N/A
  • +223% impressions
  • +392% clicks
  • +52% click-through rate
  • +70% views
Peter MacCallum Cancer Centre
CRO
Hospital
1K-5K Employees
N/A
Melbourne, Australia
N/A
  • GA4 and GTM tracking set up with cross-domain tracking across the Centre and Foundation sites
  • 12 Foundation subdomains consolidated into one GTM container with revenue reporting
  • Raisely and Grassrootz donation platforms integrated into GA4
Novotel Melbourne Airport
SEO
Hotel
N/A
N/A
Melbourne, Australia
N/A
  • +289% monthly organic sessions
  • +84% monthly organic bookings
  • +2,772 ranking improvements across tracked keywords
Ray White Commercial Western Sydney
SEO
Real Estate
N/A
N/A
Sydney, Australia
N/A
  • +98% monthly organic conversions
  • +52% monthly organic sessions
  • +608 ranking improvements across tracked keywords
  • SEO overtook Google Ads as the main enquiry channel
Essendon Natural Health
Local SEO, SEO
Healthcare
N/A
N/A
Melbourne, Australia
N/A
  • +133% organic sessions
  • +63% organic website conversions
  • +3,478 ranking improvements across tracked keywords
Hussmann
PPC
Industrial
N/A
N/A
Bridgeton, MO
N/A
  • 24x overall conversions
  • -95% cost per conversion
  • +440% conversion rate
McKean McGregor
SEO
Real Estate
N/A
N/A
Bendigo, Australia
N/A
  • +71% organic conversions
  • +48% organic sessions
  • +1,396 ranking improvements, with "real estate agents bendigo" at position 2
Mister Bartender
SEO, PPC
Event Services
N/A
N/A
Melbourne, Australia
N/A
  • +414% organic leads
  • +1,600% paid leads
  • -91% paid cost per conversion
  • +1,069% paid conversion rate
BM Spares
SEO, PPC
Automotive
N/A
N/A
Melbourne, Australia
N/A
  • +852% organic sessions
  • +1,803% organic conversions
  • +35% Google Ads conversions and -21% cost per conversion
  • +5,612 ranking improvements across tracked keywords
Centre for Clinical Psychology
SEO
Mental Health
N/A
N/A
Melbourne, Australia
N/A
  • +224% organic users
  • +183% booking form submissions
  • +1,465 ranking improvements across tracked keywords
Tile Solution Australia
PPC, SEO
Home Services
N/A
N/A
Melbourne, Australia
N/A
  • +61% Google Ads conversions
  • -60% cost per conversion
  • +2,675 ranking improvements across tracked keywords
HQ Law
SEO
Law Firm
N/A
N/A
Bendigo, Australia
N/A
  • +73% organic sessions
  • +159% organic key events
  • New site architecture with a link building strategy for authority
Edgar's Mission
Social Media Ads
Non Profit
N/A
N/A
Lockwood South, Australia
N/A
  • +59% revenue and +138% ROAS on the merchandise campaign with 33% less budget
  • -56% cost per acquisition
  • $297,193 raised against a $200,000 barn fundraising goal
  • $21,316 in donations from a $6,674 ad spend (3.19x ROAS)
Yourtoolkit.com
SEO, PPC
Non Profit
N/A
N/A
N/A
N/A
  • +1,806% organic sessions
  • +511% Google Ads clicks and -60% cost per click
  • +235% clicks on the Google Ad Grants account
  • +1,706 ranking improvements across tracked keywords
Lincoln Indicators
CRO
Finance
N/A
N/A
N/A
N/A
  • Migrated CRM from Marketo to HubSpot
  • GA4 and GTM event tracking, with AVANSER and Calendly integrations
  • Marketing team can now report to executives and the board
coreplus
SEO, PPC
SaaS
N/A
N/A
N/A
N/A
  • +36% organic sessions
  • +86% organic goal completions
  • +187% Google Ads goal completions
Drake International
Web Design, Web Development
Professional Services
N/A
N/A
N/A
N/A
  • Homepage load time cut from 3.08s to 1.37s (56% faster)
  • New lightweight WordPress micro website for the Drake P3 sub-brand