OpenServed

Lancaster, Pennsylvania marketing and web design firm offering Google Ads PPC, SEO and link building, social media advertising and web design for small businesses.

1 Client-verified badge

14 case studies

Inspire Pottery Client-verified
SEO
Arts & Crafts
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Lancaster, PA
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  • 105.64% increase in organic search sessions (YoY)
  • 95.12% increase in engaged organic sessions
  • 84.65% increase in engaged sessions
  • Total traffic more than doubled
SEO
Landscaping
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Lancaster, PA
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  • 138% increase in impressions in eight months
  • ~89% growth in clicks
  • 47% improvement in average search position
PPC
Retail
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  • 1,300% increase in ROAS in six months
  • $85,000 additional gross revenue
  • 3.7M more impressions
  • Doubled ad budget as PPC revenue passed email
PPC
Home Services
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  • 48.5% increase in phone call conversions
  • 64.1% drop in cost per call
  • 3.21% CTR vs 0.47% before (583% higher)
PPC
Ecommerce
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  • ROAS from 275% to 787% (2.8x)
  • Average order size from $17.67 to $32.89 (1.86x)
  • 63.1% increase in profits in the quarter
SEO
Home & Garden
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  • Daily clicks from ~15 to ~35 in six months
  • Daily impressions from ~1,200 to ~2,800
  • ~133% growth in clicks and impressions
SEO
Furniture
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  • 196% increase in organic traffic
  • 22K organic clicks in 12 months
  • 1.6M organic impressions
  • Ranks for ~2,000 keywords
Social Media Ads
Roofing
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  • A single ad reached 9,656 unique ad clicks
  • 23% increase in views (Jan 9 to Apr 2)
  • Under 10 cents per click
PPC
Home Services
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  • 77.5% increase in conversions
  • 50.4% drop in cost per conversion
SEO
Food & Beverage
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  • Impressions per day from ~20 to 650+
  • Consistent rise in clicks and click-through rate
Web Design, SEO
Mental Health
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  • 25% increase in local search traffic in six months
  • New FAQ page and keyword-optimized site
Web Design, PPC, SEO
Hospitality
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  • Full rebrand and modern website under new ownership
  • Supported by PPC, social media and SEO content
Web Design
Arts & Crafts
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  • 175+ booking form submissions within a year
  • Event calendar and e-commerce added
Web Design
Restaurant
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  • Increased online orders
  • Online ordering with a mobile-friendly menu and professional photos