Intrigue Media

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Guelph, Ontario marketing firm offering digital strategy, web design, advertising and video production, mainly for landscaping and home-service businesses.

14 case studies

Gelderman Landscape Services

PPC, SEO, Email Marketing

Landscaping

51-200 Employees

N/A

Waterdown, Canada

N/A

402 leads in 2025 vs 318 in 2024
50% increase in engaged sessions
Google Ads: 385 leads in 2024 at $440 per qualified lead
36.2% email open rate, 4.5% CTR

St Jacobs Country Gardens

Web Design, PPC, SEO

Garden Centre

N/A

Elmira, Canada

N/A

610 new leads in 5 months, 15x the goal
12,046 site visitors in 5 months
362 Google Ads leads, 248 organic leads
3-year revenue target reached in under a year

Helmutz Landscape & Interlock

Web Design, SEO, Email Marketing

Landscaping

N/A

Kitchener, Canada

N/A

Traffic up 100% (Jan-May 2025)
Authority score up from 12 to 17
Referring domains grew from 75 to 104
57.48% email open rate, 6.64% CTR

Betz Pools

Web Design, SEO, PPC

Pool & Outdoor Living

N/A

Whitchurch-Stouffville, Canada

N/A

Traffic up 161% (Jan-Apr 2025 vs 2024)
Organic search traffic up 134%
2024: 567 Google Ads leads at $58 CPL
77% email open rate, 15% CTR

Yorkshire Garden Services

Web Design, PPC, Email Marketing

Landscaping

N/A

Concord, Canada

N/A

1,000+ qualified leads
$35-$45 average cost per lead
22,000+ site visits, 90% from ads
80-93% email open rates

Independent Tree Service

Web Design, PPC, SEO

Tree Services

N/A

Tampa, FL

N/A

Traffic up 95% from April to May 2025
Top-100 keywords grew from 178 to 1,000
300+ Google Ads leads in 2025 at 5:1 ROI
58% lead-to-quotable-lead conversion rate

Doverscapes Design & Build

SEO, PPC, Web Design

Landscaping

N/A

Port Dover, Canada

N/A

Traffic up 98% (Aug-Dec 2024)
Referring domains grew from 4 to 64
16 keywords ranking in the top position
26 leads in 2024 at 4:1 Google Ads ROI

Sun Valley Landscaping

Web Design, SEO, PPC

Landscaping

N/A

Omaha, NE

N/A

Traffic up 2.5K% (Mar-May 2025 vs previous period)
Organic search traffic up 2,000%+
153 Google Ads leads at $131 CPL, 22:1 ROI
22.89% email open rate

Wentworth Construction

Web Design, PPC, SEO

Landscaping

N/A

22,000+ new visitors since March 2023 site launch
$35,217 ad spend drove $145,000 tracked sales (4.1x ROI)
Q1 2025 CPL $656.75 vs $1,600 projected

Third Space

Web Design, PPC, SEO

Landscaping

N/A

Keywords in top 100 grew from 23 to 760
Sessions up 43%, conversions up 20,400%
Authority score up from 2 to 8
Cost per quotable lead $493 vs $1,112 goal

Bradley Landscape Development

SEO, PPC, Web Design

Landscaping

N/A

45% organic traffic increase, 34 quotable leads
Top-100 keywords grew from 5 to 80+, 57 in positions 1-3
50+ qualified Google Ads leads at 4x ROI
Cost per qualified lead $310 vs $660 goal

Father Nature Landscapes

Lead Generation, PPC, Email Marketing

Landscaping

N/A

Tacoma, WA

N/A

384 leads at an average cost of $117 per lead

Custom Outdoor Kitchen Concepts

Web Design, Lead Generation

Outdoor Living

N/A

70% growth over the first year (client-reported)

Second Nature Land Design & Pools

Web Design, PPC

Landscaping

N/A

Cost per lead of $93 vs goal of under $360