
Hot Dog Marketing
Visit Website →Round Rock, Texas branding and digital marketing agency offering marketing strategy, web design, branding, email, and social media marketing for service businesses.
5 case studies
- 6,802 new website users in 11 months
- Social followers grew from 58 to 475 across Facebook, Instagram and Twitter
- 49,093 social ad engagements since the first campaign launched
- Ad CTR of 3.95% and CPC of $0.31, vs. industry averages of 1.61% and $1.32
- Users up from 13,924 to 19,510 and sessions from 17,488 to 56,576 (2022 to 2023)
- 1,014 site issues resolved, including 30 critical errors
- Engagement rate of 63.56% vs. a 62.22% industry average
- Average session duration up from 1 second to 44 seconds
- Year 1: leads at $563 and a $850 customer acquisition cost on a ~$40,000 customer
- Year 2: website traffic up 40%, with 3.52% converting to qualified leads
- Year 2: cost per lead down to $86.52 and CAC to about $175
- Website users up 750%, from 3.3K in 2022 to 37K in 2023
- Organic social interactions up 615%, from 20 to 143
- Direct traffic up 586% (391 to 2,685) and referrals up 54% (141 to 218)
- Website traffic up 86% since the newly branded website launched