OpenServed

Global marketing and creative agency under Publicis Groupe, offering connected marketing across media, data, and creative.

18 case studies

Experiential Marketing, Branding
Travel
10K+ Employees
N/A
Atlanta, GA
N/A
  • 6 "Best of" Awards from Various Media Outlets
  • #1 Top Trending Booth on Days 2 and 3 of CES
  • 16M Impressions
TV Advertising, Social Media Ads, Audio Advertising
Insurance
5K-10K Employees
N/A
Dearborn, MI
N/A
  • +24% More Quotes
  • +11% Point Lift in Consideration
  • +17 Point Lift in Purchase Intent
Branding, Web Development, Content Marketing
Fintech
10K+ Employees
N/A
Jacksonville, FL
N/A
  • 47M Impressions
  • 72K Clicks
  • 123K Page Views
Influencer Marketing, Social Media Ads, Content Marketing
Travel
10K+ Employees
N/A
Miami, FL
N/A
  • 9.6M Reach (Total Paid and Organic)
  • 29.4M Impressions (Total Paid and Organic)
  • +10pt Lift in Net Likelihood to Consider Booking (Organic)
Social Media Ads, PPC, Content Marketing
Footwear
5K-10K Employees
N/A
Broomfield, CO
N/A
  • 120+ Transition Tasks Executed
  • 57% Exceeded Forecasted Traffic Goal
  • 20% More Cost Efficient CPLPV (Cost per Landing Page View)
Experiential Marketing, Community Engagement, Retail Media
Retail
10K+ Employees
N/A
Bentonville, AR
N/A
  • 49M Visitors Within the First Two Weeks
  • 10% Lift in Brand Affinity
  • 21% Lift in Likely to Recommend
Retail Media, Social Media Ads, Influencer Marketing
Retail
10K+ Employees
N/A
Bentonville, AR
N/A
  • +7.9B Media Impressions
  • #1 Retailer of Barbie Products
  • 154K Likes on Becky G's Instagram Post
Branding, Social Media Ads, Content Marketing
Beauty
5K-10K Employees
N/A
San Francisco, CA
N/A
  • +13% Lift in Brand Trust
  • 44M Paid Media Impressions
  • 800K+ Hours Watched
Influencer Marketing, Social Media Ads, Retail Media
Food & Beverage
5K-10K Employees
N/A
Chicago, IL
N/A
  • Top 10 Most Liked Super Bowl Commercial (iSpot, 2024)
  • 400% Increase in Nerds eComm Sales
  • 200% Increase in Nerds Store Displays
Content Marketing, Influencer Marketing, Social Media Ads
Healthcare
10K+ Employees
N/A
Weybridge, United Kingdom
N/A
  • +29 Increase in Brand Lift for Consideration and Favorability
  • 297M Earned Media Impressions
  • 93% Increase in Brand Awareness
Content Marketing, Experiential Marketing, Social Media Ads
Healthcare
10K+ Employees
N/A
Weybridge, United Kingdom
N/A
  • 7.6M Impressions
  • 753K Households Reached
  • +11.7% Ad Recall
Social Media Ads, Influencer Marketing, Experiential Marketing
Footwear
5K-10K Employees
N/A
Broomfield, CO
N/A
  • 360K Followers Organically Gained in 6 Weeks
  • 1M Views on Anthony Po's YouTube Reveal Video
  • 3.4M Total Likes Across Kid with Crocs TikTok Content
Content Marketing, Social Media Ads, Branding
Beauty
5K-10K Employees
N/A
San Francisco, CA
N/A
  • 1.5M Minutes Streamed
  • 719M Impressions
  • +9% Gen Z Brand Consideration
Programmatic Advertising, Social Media Ads, Influencer Marketing
Healthcare
10K+ Employees
N/A
Weybridge, United Kingdom
N/A
  • 47% Higher Conversion Rate Among GLP-1 Users vs Standard Audiences
  • +7pts Brand Consideration Among GLP-1 Users
  • 2X Greater ROAS vs Previous Digestive Health Multibrand Efforts
Web Design, Web Development, UX Recommendations
Food & Beverage
201-500 Employees
N/A
Denver, CO
N/A
  • 2K Pages Enhanced for Findability
  • 6 Months From Kickoff to Launch
  • 1st Cross-Channel Design System for Atkins
Experiential Marketing, Content Marketing, Social Media Ads
Beauty
5K-10K Employees
N/A
San Francisco, CA
N/A
  • 2X Increase in Rides to Sephora
  • 315M Earned Impressions
  • +13pts in Brand Love
TV Advertising, Social Media Ads, Content Marketing
Retail
10K+ Employees
N/A
Atlanta, GA
N/A
  • 94% Top-of-Mind Brand Linkage
  • +32pts Motivation to Visit
  • +27pts Brand Goodwill
Branding, Content Marketing
Education
201-500 Employees
N/A
Glendale, CA
N/A
  • 83% Willing to Choose ABCmouse Over Alternatives
  • 5.7 Stars in System1's Exceptional Category (Top-Tier Predicted Performance)
  • 93% "Helps My Child Grow" Among Parents of Children Ages 2-8