Erie, PA agency managing micro-influencer partnerships to produce user-generated content for social media and content marketing.

4 case studies

Russell Athletic

Content Marketing, Social Media Ads

Fashion

10K+ Employees

N/A

Bowling Green, KY

N/A

• 460 creators activated over six campaigns, producing 1,461 pieces of license-free content
• 5% average engagement rate vs. a 1-2% industry average
• 410 posts and 106 stories reaching 7.3M total followers
• 8,124 new Instagram followers, a 23% increase

Hu

Content Marketing, Social Media Ads

Food & Beverage

1K-5K Employees

N/A

New York, NY

N/A

• 180 posts created by 100 micro-influencers
• 4.55% campaign engagement rate
• 2.3M campaign follower reach
• 203K total campaign engagements

iHome

Content Marketing, Social Media Ads

Consumer Goods

N/A

N/A

Rahway, NJ

N/A

• 117 posts created by 100 micro-influencers
• 4.47% campaign engagement rate
• 2.3M campaign follower reach
• 109K total campaign engagements

Corona Premier

Content Marketing, Social Media Ads

Food & Beverage

N/A

N/A

Mexico City, Mexico

N/A

• 10X increase in average Instagram engagement over a 6-month period
• 5.5M reach from 300 product testers
• 610,112 earned video views
• 914 earned media posts