HipVan

• 58% organic revenue growth YoY
• 20% revenue growth YoY across channels
• 28% more engaged sessions across channels

Problem

HipVan, a Singapore online furniture brand, needed to grow non-branded organic revenue in a competitive market. Growth was clustered in a few categories, some key search terms had declined year on year, and duplicate category structures caused keyword cannibalisation.

Solution

First Page built a category-led SEO strategy: prioritized high-value category pages with supporting content, fixed duplicate category structures and keyword overlap, secured high-authority backlinks to priority pages, and expanded buying-guide content for AI Overviews visibility.