Recreations Outlet
Results
Client-verified- 103% Shopify revenue growth to $1.08M
- $211K per year in Play Pass and birthday sales online
- 309% email marketing revenue growth
- 16.09x Google Ads ROAS
- 542 Google AI Overview citations (from 1)
Industry
Outdoor Recreation
Employees
N/A
Location
Milford, OH
Services
SEO, PPC, Email Marketing
Duration
N/A
Budget
N/A
“We set a goal for what we thought we could achieve with the birthday party online booking test Lantern Sol recommended... In the first six months we were already $40,000 ahead, and that doesn't include what we're booking in store. - Recreations Outlet”
Problem
Recreations Outlet, a two-showroom playset retailer, had an ad account where 78.2% of purchase conversions came from branded search, flat conversion values that distorted tracking, marketing split across vendors it didn't control, and showroom sales invisible to analytics.
Solution
Lantern Sol rebuilt conversion tracking, took ownership of the Meta and Google ad accounts, built non-branded demand, and put Play Pass memberships and birthday bookings online. It also treated AI search as a channel (citation-gap analysis, llms.txt, a Shopify knowledge base), growing Shopify revenue 103% to $1.08M.