Kingston Shaver
Results
Client-verified- 41% of revenue from email in 2021
- 75% increase in conversion
- 272% increase in campaign revenue
Industry
Beauty
Employees
N/A
Location
N/A
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
Kingston Shaver, a one-product eCommerce brand for bald customers, saw store traffic and customer acquisition decline. Because its revenue depended heavily on new and current customers, it needed a stronger email funnel to retain buyers and drive replenishment.
Solution
Chronos Agency focused on retention and replenishment: it adjusted workflows and email content, built custom flows for different stages of the customer journey, kept customers engaged after the first purchase, and A/B tested each flow. Email grew to 41% of revenue in less than a year.