Wabash
Results
Client-verified- Lead generation pilot across 2 markets
- All project milestones hit, with leads coming in
Industry
Manufacturing
Employees
1K-5K
Location
Lafayette, IN
Services
PPC, Content Marketing
Duration
N/A
Budget
N/A
“Their attention to detail and commitment to project quality are impressive. - Rhonda Zielinski, Director of Marketing, Wabash”
Problem
Wabash, a leading maker of on-highway trailers and truck bodies, needed to test a dealer lead generation process in two major markets, drive traffic to dealer websites and improve brand awareness, with results tied to leads, conversions and dry van purchase revenue.
Solution
Konstruct Digital created content, ad creative, digital assets and landing pages and ran paid media for the two-market pilot. It kept the project on its milestones with weekly updates and virtual meetings, and leads started coming in.