OpenServed

Belkins

CustomChannels

Results

Client-verified
  • 115 appointments booked within 9 months
  • $10K+ avg. deal size
Industry
Entertainment
Employees
11-50
Location
Lafayette, CO
Services
Lead Generation
Duration
N/A
Budget
N/A

Problem

CustomChannels, a business music licensing company, wanted more deals from multi-location businesses but needed to convey the value of music to busy decision-makers. Its relatively small deal sizes also made it hard to find an appointment-setting vendor.

Solution

Belkins identified an ICP of multi-venue businesses in the US and Canada, such as restaurants, dental clinics, property managers, franchisors and retailers, and targeted IT, operations, marketing and executive decision-makers. It used a referral approach with value propositions tailored to each industry and a clear CTA, generating up to 2,000 leads per month.