Ebco Trends
Results
Client-verified- 77 appointments scheduled in 12 months
- 15 new qualified opportunities
Industry
Consulting
Employees
11-50
Location
Austin, TX
Services
Lead Generation
Duration
N/A
Budget
N/A
“It's been a great relationship; we've worked with quite a few vendors, but what Belkins's team picked up really is how we do things at Ebco and how they proposed new ideas for us was pretty refreshing.”
Problem
Ebco Trends, a consumer trends consultancy, had a long sales cycle and sold ideas whose results take 3-5 years to appear, so it had few case studies. Much of its work for Fortune 1000 clients is confidential, which made outbound marketing hard, and earlier vendors used generic strategies.
Solution
Belkins researched decision-makers at Fortune 1000 and global brands, finding that Innovation and Insights titles worked best, and set up deliverability work (domain reputation, sender score, inbox health). It built a tailored outbound program that grew from five to ten booked meetings per month.