Thompson Tractor
Results
Client-verified- 586% Increase in Traffic From Generative AI Sources
- 500% Increase in leads driven from AI platforms
- 136% Increase in Visibility in Google AI Overviews
- 116% Higher Visibility in LLMs than Closest Competitor
- 38% Avg Increase in SEO Leads YoY
- 51 Placements Gained in June MoM
- #1 on Copilot for “Best Equipment Maintenance Packages in Florida”
- 10/10 Tracked LLMs Citing Thompson Tractor
Industry
Heavy Equipment
Employees
1K-5K
Location
Birmingham, AL
Services
GEO, SEO
Duration
N/A
Budget
N/A
“I have two favorite parts of working with WebFX. One is the fact they're always teaching us about new strategies. The other part would be how responsive they are. - Thompson Tractor Marketing Manager”
Problem
Thompson Tractor was seeing organic traffic decline as Google's AI Overviews began pulling clicks away from traditional search results, especially from its blog content, and the company wasn't being consistently cited by AI assistants during early buyer research.
Solution
WebFX identified which sources AI Overviews pulled from for key industry terms and secured Thompson Tractor placements in those sources, built dozens of authoritative backlinks aimed partly at AI discoverability, created content answering common AI search queries, and tracked citations using its own reporting platforms.