Lansing Trade Group (Market Minute Video)
Results
Client-verified- 266% increase in Market Minute subscribers in four months
- 79% subscriber list growth in two months after workflow changes
- ~42% of workflow users subscribed in six months
Industry
Agriculture
Employees
N/A
Location
Overland Park, KS
Services
Content Marketing, Lead Generation
Duration
N/A
Budget
N/A
Problem
Lansing Trade Group's daily Market Minute YouTube series had built an audience but didn't give it the analytics or flexibility it wanted, so it needed to host the videos on its own site and measure engagement.
Solution
TANK New Media moved the videos onto Lansing's site using Wistia integrated with HubSpot so viewing data could feed lead scoring and segmentation, then added an afternoon recap video and workflow changes that grew subscribers 266%.