Autodesk
Results
Client-verified- 35 Appointments booked in 4 months
- 110% KPI achieved
Industry
SaaS
Employees
10K+
Location
San Francisco, CA
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
“We wanted analytics and insights behind the things that we were doing, which Belkins was really robust with. And we wanted a team that had experience doing these things and could also kind of teach us along the way. - Natalia Figuereo, Chief of Staff, Fusion Sales team, Autodesk”
Problem
Autodesk was making its first large-scale outbound push for Fusion in the manufacturing sector, a market where most prospects already had a preferred tool. Its database of about 8,000 leads was raw and unvalidated, and only around 1,000 contacts could be verified as valid targets.
Solution
Belkins audited Fusion's positioning and a year of internal materials, validated the lead database in batches, and defined the ICP. It then built an omnichannel outreach engine across email, LinkedIn and cold calling, with persona-specific messaging for design and engineering leaders and a competitive positioning framework for prospects using rival tools.