Fratelli Carli
Results
Client-verified- 350% YoY Increase in New Customer Revenue
- 50% YoY Increase in Existing Customer Revenue
- 6x ROAS
Industry
Food & Beverage
Employees
201-500
Location
Imperia, Italy
Services
PPC, Social Media Ads, Email Marketing
Duration
N/A
Budget
N/A
“The US market has been a major challenge for us, but we've found the NoGood team to be a passionate partner that really understands the digital funnel from top to bottom. - Carlo Carli, General Manager, Fratelli Carli”
Problem
Entering the US market, Fratelli Carli had minimal brand recognition compared to its strong European presence, previous campaigns had trained customers to expect discounts, hurting margins and retention, and shoppers were hesitant to buy a premium product online without trying it first.
Solution
NoGood audited Fratelli Carli's tech and media stack, tested new customer personas and activation offers, built personalized retention loops across email, search, social and retargeting, and rapidly experimented with messaging and product presentation to lower acquisition costs.