Lansing Trade Group (Website)
Results
Client-verified- 1,436% increase over two years (client testimonial)
- Market Minute video series subscribers up 266% in four months
- Audience-specific paths for employees, merchandisers and producers
Industry
Agriculture
Employees
N/A
Location
Overland Park, KS
Services
Web Design, Content Marketing
Duration
N/A
Budget
N/A
“They created “sticky” content and clear conversion for multiple groups. List growth was 543% in 2 years.”
Problem
Lansing Trade Group needed a modern, branded website that served three audiences (employees, merchandisers and producers), attracted top talent, and promoted its subsidiaries and crop activity.
Solution
TANK New Media redesigned the website with clear paths for each audience, a recruitment focus on culture and education, and tools for producers to check prices and find where to sell.