Philips

• +69% Increase in Return on Ad Spend
• +46% Increase in Conversion Rate
• -38% Decrease in Cost Per Click

Problem

Philips had an outdated, flawed Amazon account structure with poor keyword selection. That meant lost sales potential, a weaker competitive presence, and too little product detail page traffic for the budget spent.

Solution

iProspect restructured and relaunched the account using best-practice campaign frameworks, reorganized product segmentation, new keyword research, and ASIN selection by category aligned with Philips' product strategy. The team then kept monitoring and optimizing to balance sales efficiency with competitive visibility.