Lea Black Beauty
Results
Client-verified- 28% Increase in User Engagement
- 335.5% Increase in Organic Revenue
- 4.9% Increase in Instagram Followers
- 28% Increase in Facebook New Page Likes
- 23.5% Increase in Followers Reached on Instagram
Industry
Beauty
Employees
1-10
Location
Miami, FL
Services
Email Marketing, PPC, SEO, Social Media Ads, Web Design, Web Development
Duration
N/A
Budget
N/A
“Coalition designed and developed our new websites and has broken the code to help us advertise CBD products online. They have been influential in assisting us with all third party integrations and applications for a supercharged website. - James Brown, Lea Black Beauty”
Problem
Lea Black Beauty's old WordPress site was slow, had a confusing shop navigation menu, thin or placeholder page content, and many broken internal links. An audit also found duplicate analytics tracking, missing alt text, disconnected calls-to-action, accessibility problems, and ecommerce friction like misplaced pricing, mobile text overlap, and no subscribe-and-save or buy-now-pay-later options.
Solution
Coalition Technologies rebuilt the site on Shopify Plus, fixing navigation, design, and accessibility issues, and adding ShipStation and DataFeedWatch integrations, a Sezzle buy-now-pay-later option, and a hover-triggered mega menu. They also ran PPC, SEO, social media, and Klaviyo email marketing to grow traffic, engagement, and revenue.