Labrador CMS
Results
Client-verified- 50+ appointments booked in 8 months
- 150% avg. KPI rate achieved
Industry
SaaS
Employees
11-50
Location
Oslo, Norway
Services
Lead Generation
Duration
N/A
Budget
N/A
Problem
Labrador CMS, a Norwegian publishing platform for newsrooms, operates in a very narrow niche and needed to grow beyond its home market. It lacked an in-house specialist for expansion, had low product awareness against free options like WordPress and Joomla, and faced heavy competition in markets like the US.
Solution
Belkins built its prospect base by researching worldwide publishing-industry conferences, past and upcoming, and using attendee lists and LinkedIn conference activity to find contacts. It then ran outreach to publishers and media companies in the markets the client chose.