Detroit Immigration Law

• Grew from 0 to 60K followers and 1.1M engagements in under six months
• Q1 2025 revenue of $82,443, up 87.2% year over year
• 121 new clients from organic and paid content, up 117% year over year
• $50K+ in revenue came directly from short-form video content
• 16M+ impressions across 222 videos, with top videos reaching 3.1M views

Problem

Herman Dhade, a Detroit immigration attorney serving high-level professionals, wanted to build a personal brand from scratch in a highly competitive legal market with limited differentiation. He had no video strategy or platform traction and no lead funnel to capture or convert social traffic.

Solution

FMO Media built an educational content calendar on immigration policy, success stories and trending legal concerns, created short-form videos that simplified legal processes, integrated direct-response CTAs with Calendly and Stripe to capture and convert leads, and ran retargeting ads.