Buchanan Technologies (replacing cold calling)
Results
Client-verified- $49.6M in attributed revenue
- Marketing leads grew from 5-6 per year to 300-400, closing 20-25%
- 30+ marketing-qualified leads per month
Industry
MSP
Employees
501-1K
Location
Grapevine, TX
Services
SEO, Lead Generation, Web Design
Duration
N/A
Budget
N/A
“Before Jumpfactor, our marketing generated only five or six leads per year. Today, we consistently receive 300 to 400 high-quality leads annually, and we are closing 20-25% of them. The sheer volume and quality of this lead flow has completely transformed our sales pipeline.”
Problem
Buchanan's outbound engine of BDRs and referrals was no longer enough and lead volume was drying up, with marketing seen as a black hole.
Solution
Jumpfactor replaced cold calling with a digital-first inbound engine, including a website overhaul, driving $49.6M in revenue from 2020 to 2024.