Microscope Central
Results
Client-verified- ROAS up 100% in 60 days and 140% in 90 days
- 45% increase in sales volume in 4 months
Industry
Retail
Employees
11-50
Location
Feasterville, PA
Services
PPC
Duration
N/A
Budget
N/A
Problem
Microscope Central, an online retailer of microscopes, had managed its PPC in-house since 2014 and performance had plateaued. Its conversion tracking was inaccurate, search campaigns were poorly structured, one basic Smart Shopping campaign was in use, and competitors outspent it.
Solution
Black Propeller rebuilt the Google Ads account in the first month: search campaigns with a SKAG structure built from a full product catalog review, and Shopping campaigns split by intent using its Waterfall Technique with product exclusions, varied bids and negative keywords. ROAS rose about 100% in 60 days and 140% in 90 days.