Bierschbach Equipment & Supply
Results
Client-verified- Website phone calls +143% during the campaign
- Application clicks +107%
- Careers page traffic +63%
- 650 clicks from Google Demand Gen ads, 13% lead conversion rate
- 3 positions filled
Industry
Heavy Equipment
Employees
51-200
Location
Sioux Falls, SD
Services
PPC, SEO
Duration
N/A
Budget
N/A
“I could not be happier for our choice to work with Cannonball Digital. They take the time to learn who we are and what we are about to get a true understanding of our goals and values. They genuinely care about what is in the best interest for us. We think of them as part of our team.”
Problem
Bierschbach Equipment & Supply was losing skilled candidates to competitors who hired faster, had job postings with limited reach, lacked clear data on which channels worked and needed a partner for recruitment strategy.
Solution
Cannonball Digital ran interest-based Google Demand Gen campaigns across Display, Discovery, Gmail and YouTube aimed at construction job seekers, optimized the careers page flow and provided transparent reporting.