HomeChoice Home Care

• Conversion rate of roughly 35% held on rising lead volume
• Search rankings held steady instead of sliding

Problem

HomeChoice Home Care wanted to grow but lacked a structured process for managing leads and had an inconsistent online presence. It couldn't see which referral sources were sending business, so decisions were made on instinct instead of data.

Solution

Home Care Marketing Pros paired ongoing SEO and PPC campaigns, to keep HomeChoice visible for the searches that matter, with a system that captures every lead, tags it to its source, and runs follow-up, drip campaigns, newsletters and reporting in one place, backed by direct access to the team.