Parsemus Foundation
Results
Client-verified- 22+ conversions at an $88.30 CPA
- 3.74% conversion rate
- 6,529+ impressions and 588+ clicks
- 9.01% average CTR at a $3.30 average CPC
Industry
Non Profit
Employees
N/A
Location
San Francisco, CA
Services
PPC
Duration
N/A
Budget
N/A
“I can recommend Nevil and NFlowTech after working with him pretty intensively on a problem we were having that nobody else had been able to solve.”
Problem
Parsemus Foundation, a non-profit, needed to recruit volunteers for an Alzheimer's prevention study through Google Ads on a brand-new account with no historical data. Because the ads touched on medical and memory-loss topics, every ad and landing-page element had to meet Google's strict health and sensitive-content policies.
Solution
NFlow researched competitor ad copy, keyword volumes and bid ranges, then started with Maximize Clicks bidding to build traffic on the new account. It targeted people aged 50+, used intent keywords like “memory loss study”, A/B tested policy-compliant ad copy and reworked the landing page to explain the study and how to take part.