OpenServed

UFO Performance Marketing

Blade & Blue

Results

Client-verified
  • +405% ROAS on paid campaigns
  • +65% revenue growth
  • +71.2% increase in conversion rates
Industry
Fashion
Employees
N/A
Location
San Francisco, CA
Services
PPC, SEO, Email Marketing
Duration
N/A
Budget
N/A
“We did in one month what we used to do in the fourth quarter.”

Problem

Blade & Blue, a Shopify-based D2C men's fashion brand, had grown steadily from 2013 to 2016 on a great product. It came to UFO in 2018 initially to take over its Facebook campaigns and was seeking its next stage of growth.

Solution

UFO started by optimising behind the scenes, digging into the data and customer feedback to identify the real customer journey. The resulting optimisations across SEO, branding, email, PPC and the website let the brand cut ad spend while still driving more revenue.