Christian Aid
Results
- 161% return on investment from CRO experimentation
- Ways to Donate test: 1,240 transactions at 19.06% conversion
- £123k donations from the Ways to Donate test
- 12.36% conversion uplift on East Africa Appeal page
- 16 tests run over six months
Industry
Non Profit
Employees
501-1K
Location
London, United Kingdom
Services
CRO
Duration
N/A
Budget
N/A