Krista Software
Results
Client-verified- 43 media placements including Forbes and Fortune
- 37 inbound links to the survey report
- Domain rating increase within the first 30 days
Industry
AI
Employees
51-200
Location
Dallas, TX
Services
Content Marketing, SEO
Duration
N/A
Budget
N/A
“Despite our tight timeline, they had the capacity to go as fast as we wanted without sacrificing quality. You've done an incredible job of telling our story and laying our products and solutions out in a unified, coherent way. It's been phenomenal. - Krista Software”
Problem
In 2023 AI dominated the news and Krista Software, a company working in AI, wanted to join the conversation, but needed a strategy to be heard when even companies with dubious AI ties were talking about the technology.
Solution
Idea Grove developed and fielded a survey of US adults' perceptions of AI, wrote an in-depth report with branded graphics for Krista's website, and ran a media relations campaign with a press release, tailored pitches and newsjacking. The campaign earned 43 placements, including Forbes and Fortune, and domain authority rose from 6 to 21.