AVID Media
Results
Client-verified- $862K+ qualified pipeline across 35 markets
- 95 meetings booked in 8 months
- Deliverability fixed with 100 Outlook inboxes on private Azure hosting
Industry
Advertising
Employees
N/A
Location
N/A
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
“Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in.”
Problem
AVID Media sells advertising across 35 niche publisher verticals, but its outbound couldn't scale because deliverability was broken market by market. Emails landed in spam and promotions tabs across all 35 markets at once, so better lists and copy didn't matter.
Solution
Outbound System rebuilt the deliverability infrastructure first, with private Microsoft Azure hosting, 2 dedicated U.S. IPs, 100 Outlook inboxes, full SPF, DKIM and DMARC authentication and MX-based routing. It then launched 35 market-specific campaigns, each with its own ICP, messaging and proof points, with LinkedIn outreach reinforcing email in every market.